Projects

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#1 AI-powered Site Search Features

#UX Research

#Strategy

#Design Direction

#UI Design

#Prototype

💪 Challenge : Provide a new search experience for multiple vertical media
🧩 Deliverables : Strategy. UX research report. User research report. UI design. Prototype.
🦸‍♂️ Role : Product Design Leader (+ 6 designers)

#2 Quick Commerce App

#Design Direction

#UX Research

#UI Design

💪 Challenge : Create a UI design with the short timeline to help an investor visualize the specific services offered in order to obtain investment approval when entering the quick commerce market.
🧩 Deliverables : UX research report. Appeal Messages. UI design. Prototype.
🦸‍♂️ Role : Product Design Leader (+ 2 designers)

#3 Loyalty Program

#UX Research

#Strategy

#Design Direction

#UI Design

#Prototype

#Walkthrough

#BizDev

💪 Challenge : Integrate multiple loyalty programs to improve clarity and increase the number of users who use them together since the payment service loyalty program and the commerce service loyalty program exist separately and are difficult to understand
🧩 Deliverables : Walkthrough. User research report. UX research report. Strategy. Design Direction. Appealing message. Service design. BizDev.
🦸‍♂️ Role : Product Design Director (+ 6 designers)

#4 UI/UX Unification of Commerce Services

#UX Research

#Strategy

#Design Direction

💪 Challenge : Lower user learning costs by unifying the UI of functions commonly provided by multiple services within the group companies.
🧩 Deliverables : UX research report. Strategy.
🦸‍♂️ Role : Product Design Director (+ 6 designers)

#5 Pay Later UX Cognitive Walkthrough

#UX Research

#UI/UX Improvement

#Walkthrough

💪 Challenge :
– Squash issues as much as possible before the release to maximize the initial results on the occasion of the launch of a pay later service.
– Structure the quality control process.
🧩 Deliverables : UX research report. Walkthrough report. User research report. Quality control process structure.
🦸‍♂️ Role : UX designer (alone)

#6 Social Commerce UI/UX Improvement

#UI/UX Improvement

#Walkthrough

💪 Challenge: Grow a gift service, one feature in the Messages app.
🧩 Deliverables: UX research report. Walkthrough report. UI/UX improvement proposal. (in 2 days)
🦸‍♂️ Role: Product Design Leader (+ 8 designers)

#7 House Prepaid Business UI/UX Improvement

#Strategy

#Project Management

#UI/UX Design

#Prototype

#BizDev

💪 Challenge: Create a UI/UX improvement plan to grow the house prepaid business, a cashless payment feature in a retailer’s app.
🧩 Deliverables: Strategy. Plan. UI/UX improvement proposal. Prototype.
🦸‍♂️ Role: Business Project Manager Office (alone)

#8 Automate In-house Ad Sharing Platform

#Strategy

#Design Direction

#UI Design

#Prototype

#BizDev

💪 Challenge: Create a system that automatically distributes only the winning pattern after AB testing with multiple patterns.
🧩 Deliverables: Strategy. UX research report. UI design. Prototype. Test.
🦸‍♂️ Role: UX designer (+ 1 business member, 2 engineers)

Design strategy for creating a mechanism to perform AB testing with multiple patterns and automatically deliver only the winning patterns.