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#1 AI-powered Site Search Features
#UX Research
#Competitive Analysis
#User Interviews and Surveys
#Customer Journey Mapping
#Strategy
#Marketing
#Design Direction
#UI Design
#Prototyping
#Stakeholder Management
#Cross-Functional Collaboration
#Product Management
#Data-Driven Decision Making
💪 Challenge : Develop a revolutionary search experience across multiple verticals for Yahoo, enhancing user engagement and satisfaction.
🧩 Deliverables : Strategy, UX Research, Service Design, User Insights, UI Design, Prototype.
🦸♂️ Role : Lead Product Designer, managing a cross-functional team of 6 designers, providing consultancy on two major services: real estate media and automotive media.
#2 Quick Commerce App
Rapid Prototyping (Figma)
UI/UX Design
Brand Strategy
Market Research
Competitive Analysis
Qualitative Research
Effective Stakeholder Communication
Investor Relations
💪 Challenge : Develop a UI design within a tight timeline to visualize service offerings and secure investment approval for entering the quick commerce market.
🧩 Deliverables : UX Research Report, Key Appeal Messages, UI Design, Prototype.
🦸♂️ Role : Lead Product Designer, managing a team of 2 designers.
#3 Loyalty Program
Service Design
Information Architecture
Visual Design Direction
Gamification
Communication Policy Development
Strategic Analytical Skills
Customer Insights Analysis
Effective Stakeholder Communication
Cross-Functional Leadership
Advanced UX Design & Research
Rapid Prototyping (Figma)
Complex Problem Solving
Competitive Analysis
Qualitative Research
💪 Challenge : Integrate separate payment and e-commerce loyalty programs to enhance clarity and increase cross-usage among users.
🧩 Deliverables : Cognitive Walkthrough, User & UX Research Reports, Strategy, Design Direction, Appeal Messaging, Service Design, Business Development.
🦸♂️ Role : Product Design Director, leading a team of 6 designers.
#4 Enhancing Social Commerce UI/UX
UI/UX Improvement for Growth
Competitive Analysis
Cross-Functional Leadership
Rapid Prototyping
Marketing Strategy Development
User Engagement and Retention
💪 Challenge: Expand the reach and usage of the “LINE Gift” feature within the messaging app.
🧩 Deliverables: UX Research Report, Cognitive Walkthrough Report, UI/UX Improvement Proposal (delivered in 2 days).
🦸♂️ Role: Product Design Leader, overseeing a team of 8 designers.
#5 Healthcare App for Smart Rings
Product Vision & Roadmapping
Agile Project Management
Data Collection & Analysis
Marketing Strategy Development
User Engagement and Retention
UX Research
Competitive Analysis
Customer-Centric Approach
Rapid Prototyping
Effective Stakeholder Communication
💪 Challenge: Simplifying complex health data from smart rings, providing clear interpretations, and motivating users to adopt healthier behaviors.
🧩 Deliverables: Strategic Planning, Marketing, Product Management, Business Requirements Document (BRD), UX & UI Design, User Research, Prototyping, Information Architecture, Product Roadmapping.
🦸♂️ Role: Product Manager and UI/UX Designer, leading collaboration with 10+ engineers and 1 visual designer.
#6 Optimizing UX for Pay Later Service through Cognitive Walkthrough
UI/UX Improvement for Growth
Cognitive Walkthrough
Competitive Analysis
Problem Identification
Customer-Centric Approach
Effective Stakeholder Communication
Marketing Strategy Development
User Engagement and Retention
💪 Challenge :
– Identify and resolve potential UX issues before the launch to maximize the impact of the Pay Later service.
– Develop a structured, repeatable quality control process.
🧩 Deliverables : UX Research Report, Cognitive Walkthrough Report, User Research Report, Quality Control Process Documentation.
🦸♂️ Role : UX designer (Independent)
#7 UI/UX Enhancement for House Prepaid Payment Feature
Business Analysis and Strategy
UI/UX Improvement
Requirement Specifications Creation
User-Centric Design
Cross-Functional Leadership
Effective Stakeholder Communication
Marketing Strategy Development
User Engagement and Retention
💪 Challenge: Develop a comprehensive UI/UX improvement strategy to enhance the adoption and usability of the house prepaid payment feature in a retail app.
🧩 Deliverables: Strategic Plan, UI/UX Improvement Proposal, Prototype.
🦸♂️ Role: Business Project Manager (Independent)
#8 Automated Manual Generation SaaS Platform
UI/UX Design
Product Management
Requirement Specifications Creation
Style Guide Creation
Marketing Strategy
💪 Challenge: Designing the UI/UX for a SaaS platform that automates manual creation, ensuring seamless documentation of step-by-step procedures across browser and desktop environments while incorporating new features to enhance usability.
🧩 Deliverables: Product Management, Product Marketing, Business Requirements Documentation (BRD), User Research, UX & UI Design, Prototype, Design System.
🦸♂️ Role: Part-time UI/UX Designer, collaborating with 3 engineers and 1 business team member.
#9 UI/UX Standardization Across Commerce Services
UX Research
Competitive Analysis
UI/UX Unification
Policy Development
Cross-Functional Leadership
Design Direction
Stakeholder Communication
Project Management
💪 Challenge : Reduce user learning costs by standardizing the UI/UX of commonly provided functions across multiple services within the group companies.
🧩 Deliverables : UX Research Report, Standardization Strategy.
🦸♂️ Role : Product Design Director, leading a team of 6 designers.
#10 Automated AB Testing for Enhanced Ad Performance
Advanced UX Design & Research
Process Optimization
A/B Testing
Product Management
UI/UX Design
Strategic Analytical Skills
Data Collection & Analysis
Qualitative & Quantitative Research
Data-Driven Decision Making
Effective Stakeholder Communication
Cross-Functional Leadership
💪 Challenge: Develop an automated system to dynamically distribute winning patterns after conducting AB tests across multiple patterns.
🧩 Deliverables: Strategy, UX Research Report, UI Design, Prototype, Testing.
🦸♂️ Role: Project Manager and UI/UX Designer, leading a team with 1 business member and 3 engineers.